

It is common for sellers to receive an iBuy estimate and then seek the help of a traditional agent for guidance.
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Even though Zillow has become a brokerage and can handle the full offering lifecycle with in-house agents, they have stated they will only use their own agents for iBuying offers.

Yet, over the past few years, iBuying has helped generate a growing amount of Zillow’s total revenue. As a real estate investor, this is attractive.Ĭompanies profiting from iBuying only work with a small portion of the total residential housing market. iBuying has proven to be extremely convenient for buyers and sellers by skirting negotiation headaches and offering flexibility in the status of the deal.

While it lacks the in-person chemistry that the traditional listing process entails, there’s a reason it’s becoming popular. Short for “instant buying,” iBuying uses proprietary algorithms to make offers on homes that clients can buy or sell directly over a platform, rather than through a traditional agent. IBuying has quickly revolutionized the way residential properties are listed and sold over the internet. Related: Considering an iBuyer? Prepare to Pay Up Why Zillow Shifted Focus So Quickly So, what does this look like for the real estate investor community? As a company, they have stated that they only plan to use their in-house brokers for the iBuying process as opposed to in the traditional sense. This launch means that Zillow is looking to capture a larger part of the residential home sales sector. Zillow will begin these in-house transactions in three cities in January 2021, adding more locations throughout the rest of the year.

But now, after years of denying plans to do so, the online real estate behemoth has announced it will further its iBuying operation by employing salaried agents. Previously, Zillow used its iBuying potential to match sellers with agents not affiliated with their company. Zillow is an emerging industry leader in iBuying, and other established organizations such as Opendoor and Offerpad focus solely on the iBuy model.
